Facebook Lead Ads
Facebook Lead Ads Notifications
The moment a Facebook lead comes in, FlowAlert pushes it to the right rep on their phone — with acknowledgement tracking and escalation so no lead goes cold. Connects through Zapier in a few clicks.
1,000 free events/month · No card required
Leads go cold while they sit in Ads Manager.
Facebook leads land in a CSV or a buried tab — nobody sees them in real time.
Speed-to-lead falls off a cliff after the first few minutes, and conversions go with it.
There's no way to route a lead to the rep who should own it.
After-hours and weekend leads are stone cold by Monday.
FlowAlert picks up every new Facebook lead through Zapier and pushes it to the right rep instantly — with acknowledgement and escalation so it never gets dropped.
1,000
Free events every month to start. No card required.
How it works
From event to acknowledged alert — the whole path, in order.
In Zapier, start a Zap with the Facebook Lead Ads "New Lead" trigger
Add a FlowAlert step (or a Webhooks POST to the FlowAlert events endpoint) with your API key
Map the lead fields — name, phone, form, campaign — into the alert
Your routing rule sends the lead to the right rep or sales team
They acknowledge on their phone — if they don't, FlowAlert escalates
See it in action
facebook.lead_created
→ Sales · Diego
What you get
Instant new-lead alerts on iPhone & Android
Route by form, campaign, or any lead field
Acknowledgement tracking — know who took the lead
Escalation so no lead is dropped
On-call schedules for after-hours leads
Full audit trail of every lead and response
Works with your existing Zapier account
Free plan available
Use cases
Win the speed-to-lead race
The rep gets a push within seconds of the form submit — while the prospect still has their phone in hand. First-to-respond wins, and now your team always responds first.
Route by campaign or form
High-intent demo requests go to senior reps; top-of-funnel leads go to the SDR queue. Match on the form name or campaign and route each lead to the right owner.
After-hours on-call
Put your sales team on a rotation so evening and weekend leads reach whoever's covering — and escalate if they're missed, instead of waiting until Monday.
Never lose a lead
If the assigned rep doesn't acknowledge in your time window, the lead escalates to a manager or the next rep. Every lead is accounted for, with a full audit trail.
Connect Facebook Lead Ads via Zapier.
Meta's lead webhook only delivers a lead ID and requires a reviewed Meta app plus a page access token to fetch the lead — so the reliable no-code path is Zapier, which handles all of that for you.
new lead → facebook.lead_createdZapier's "New Lead" trigger fires the instant a lead is submitted; a FlowAlert step forwards it with your API key. Facebook Lead Ads is a Zapier premium app, so a paid Zapier plan is required.
CSV / email lead handling vs FlowAlert.
FlowAlertSpeed
Minutes to hours
Seconds
Who gets the lead
A shared inbox
The right rep per rule
Acknowledgement
None
Tracked, with escalation
If nobody responds
Lead goes cold
Escalates automatically
After-hours coverage
None
On-call schedules
Audit trail
None
Full log per lead
Common questions
The things people ask before connecting this — the docs cover the rest.
Meta's lead webhook only sends a lead ID — to get the actual name, phone, and answers you need a reviewed Meta app with the leads_retrieval permission and a page access token to call the Graph API. Zapier handles that whole exchange, so the realistic no-code path for a small team is the Zapier "New Lead" trigger.
Facebook Lead Ads is a Zapier premium app, so it needs a paid Zapier plan. If you'd rather avoid Zapier entirely, the same instant alerts work natively for Stripe and Shopify, and for WordPress lead forms via the FlowAlert plugin.
Within seconds of the form submit, via Zapier's instant "New Lead" trigger. The rep gets a native push on their phone while the prospect is still engaged.
Yes. Map the form name or campaign into the alert and create routing rules that match on it — demo requests to senior reps, top-of-funnel to the SDR queue, and so on.
FlowAlert escalates. If the assigned rep doesn't acknowledge within your time window, the lead goes to a manager or the next rep on the rotation — so no lead is silently dropped.
Both. Reps install the free FlowAlert app on iOS or Android and receive native push notifications the moment a new lead comes in.
Yes. FlowAlert's free plan includes 1,000 events per month. Pro is $29/month flat for unlimited events and routing rules — no per-seat fee. (A paid Zapier plan is separate.)
Stop missing what matters.
Set up FlowAlert in under two minutes: connect a source, define your first routing rule, and the right person’s phone knows from then on.
No card required · Free plan forever · REST API included