FlowAlert

Operational alerts routed:

Stop missing what matters. Every critical event, routed to the right person’s phone — and escalated until someone owns it.

Flexible routing for every team. An order, a booking, a failed charge, a server down — each one follows your rules to the team it belongs to.

Acknowledged — or escalated.

A

Alice

Sales team · on call

Pushed · 0 min
escalates after 5 min
B

Bob

Backup · next in line

Flip one toggle — events flow in.

WPFlowAlert plugin
Connected · sending eventsNo code

Page your team from your pocket.

Wednesday, May 14

9:41

FlowAlertnow

site.down — HIGH

Site down · acme-bakery.com

Hand holding a phone with a FlowAlert push notification

A weekly drill keeps the pager honest.

MTWTFSS
Weekly drillMon 09:00

A test alert through your real routing rules — acknowledged on a real phone.

Scheduled

<5 min

from signup to your first routed alert

Free

forever — no card required to start

1,000

events every month, on the free plan

$0

per seat — flat pricing, whole team included

From event to acknowledged in seconds. No dashboard to watch, no dispatcher in the middle.

FlowAlert sits between your systems and your team: events in, accountable pushes out — with a record of who saw what, and when.

New here? See what FlowAlert is — and what it isn’t

1

Event received

Events come from any source — WooCommerce, APIs, webhooks, or forms.

2

Rule matched

FlowAlert matches the event to your routing rules by event key, priority, and context.

3

Notification sent

A push hits their phone with all the details they need to act.

4

Acknowledged

They acknowledge the alert, so the whole team knows it’s seen and handled.

5

Escalation, if needed

No response? FlowAlert automatically escalates to the backup.

Reliability built in. Designed for alerts that can’t be missed.

Real-time delivery. Sub-second push notifications.

Smart routing. By rules, priority, and team.

Accountability. Who acknowledged, and when.

Built-in escalation. Automatic backups when needed.

Full audit trail. Know what happened, and when.

See an alert route live. Fill in an event — watch it route in real time and land on the phone.

app.flowalert.io/tryLive demo

No card required. Free plan includes 1,000 events/month.

1

Event received

order.created · HIGH

2

Rule matched

Fulfillment

3

Push sent

To everyone on the team

4

Acknowledged

Waiting for a tap…

Wednesday, May 14

9:41

Tap to unlock

Connects to what you already run. No new tools for your team to learn.

WordPress, WooCommerce, Stripe, Shopify, Zapier — and a REST API for everything else. View all integrations

Built to scale. Hundreds of thousands of events a month, routed in under a second each — on a quiet Tuesday and on Black Friday.

Every alert has an owner. A name next to each one — and a timestamp to prove it.

Six very different businesses, one guarantee. And these are examples, not the list — if it can send a web request, FlowAlert can route it. See all the ways to connect

Boutique owner packing a clothing order into a shipping box
E-Commerce

New online order

Warehouse team

Sarah acknowledged in 8 seconds

Sold — and someone’s on it

A new order pings whoever’s on the warehouse floor the instant it’s placed — never a shared inbox nobody checks.

  • Routed straight to the Warehouse team
  • Acknowledged in 8 seconds, timestamped
  • Escalates automatically if no one responds

Floor 7

709
710
711
712
M
705
706
707
708

Room 712 · leaking tap

Maintenance team

Mark on it · 14s
Hotels

Guest requests never get lost

Maintenance, housekeeping, the front desk — every request lands with the crew on shift, not a group chat.

  • Routed straight to the Maintenance team
  • Acknowledged in 14 seconds, timestamped
  • Nothing buried in a busy channel
Travel agent handing an itinerary to a customer at her desk
Tourism

Booking confirmed

Reservations team

Emma acknowledged in 6 seconds

No booking waits for Monday

New and changed bookings reach reservations in real time, so a guest is never left waiting on a reply.

  • Routed straight to the Reservations team
  • Acknowledged in 6 seconds, timestamped
  • Full audit trail on every alert
POST/v1/events Any system
1
2
3
4
5
{
"event": "order.created",
"priority": "high",
"team": "fulfillment"
}
Awaiting events…
200 · routed to Fulfillment · 0.8s

Works with anything you run

No matter the use case. If your system can make a web request, FlowAlert routes its events — drop in a few lines of code, or flip on a one-click plugin.

  • One REST call from any language
  • Or a one-click WordPress / Zapier plugin
  • No migration — it sits on top of your stack
Chef checking a phone at the kitchen pass
Restaurants

New takeaway order

Kitchen team

Liam acknowledged in 5 seconds

The kitchen hears every order

Online and in-house orders fire straight to the pass, so nothing slips through during the dinner rush.

  • Routed straight to the Kitchen team
  • Acknowledged in 5 seconds, timestamped
  • Separate routing for kitchen & front of house

TodayFront desk

9:00D. Cooper
9:30J. Miller
10:00A. Patel
10:30

New appointment booked

J. Miller · 9:30 today

Nora saw it · 9s
Clinics

The front desk never misses a booking

New bookings, reschedules and check-ins reach the front desk the moment they happen — so every patient is expected and welcomed.

  • Routed straight to the Front desk
  • Acknowledged in 9 seconds, timestamped
  • Quiet hours keep nights interruption-free
Property manager with a tablet talking to a maintenance worker outside
Property

Maintenance reported

On-call manager

Diego acknowledged in 11 seconds

Tenants always reach someone

Maintenance reports and tenant issues route to the manager on duty — day or night, never a dead end.

  • Routed straight to the On-call manager
  • Acknowledged in 11 seconds, timestamped
  • Escalates to backup after hours

Why chat tools aren’t enough. Chat is built for conversation — FlowAlert is built for operational alerts that must be seen.

slack63 unread
#ops-alerts4

order.created

New order #4821 · $1,240 · Ack required

#deploys7

Deploy failed

Build #1667 · Main branch

#refund-requests10

Refund by Jane D.

Order #4820 · $75

#server-alerts13

Server alert — CPU > 98%

Production server

#payments16

Payment failed

Charge declined — $890

#disk-full19

Disk usage 100%

/dev/sda1

#incidents22

High latency detected

p99 1.8s · /api/checkout

#database25

db.connection.timeout

primary · pool exhausted

#security28

SSL cert expires soon

3 days · api.flowalert.io

#billing31

cron.job.failed

invoices · 02:00 run

Nobody knows who owns what.

Alert delivery

Slack / Teams / Telegram

Buried in a noisy channel

FlowAlert

Routed directly to the right person

Who gets notified

Slack / Teams / Telegram

Everybody gets pinged

FlowAlert

Only the people it concerns

Acknowledgement

Slack / Teams / Telegram

Did anyone actually see it?

FlowAlert

Tap-to-acknowledge, timestamped

Escalation

Slack / Teams / Telegram

Hope somebody responds

FlowAlert

Auto-escalate to Bob after 5 minutes

Routing logic

Slack / Teams / Telegram

None — it all lands in one channel

FlowAlert

By event key, priority & team

Audit trail

Slack / Teams / Telegram

Buried in chat history

FlowAlert

Full event + notification + ack log

Built for

Slack / Teams / Telegram

Conversations

FlowAlert

Operational alerting

Your critical alerts deserve more than a chat notification.

Free plan includes 1,000 events/month, 1 workspace, and up to 3 routing rules.

Out of the box. Or built in minutes. One-click WordPress integrations — or one POST to the REST API from any language, framework, or service.

WordPress

WordPress Plugin

One-click enable — no code required

Active

Site health

· built insite.fatal_error

Fatal errors, Site heartbeat, Failed updates, Admin logins, Plugin & theme changes

Forms

· 11 pluginsform.submitted

Contact Form 7, WPForms, Gravity Forms, Fluent Forms, Elementor, Formidable, Ninja Forms, Forminator, SureForms, Divi, Jetpack Forms

eCommerce

· 2 pluginsorder.created

WooCommerce, Easy Digital Downloadsorders, refunds, stock & failed payments

Support & donations

· 2 pluginsticket.created

Fluent Support, GiveWPtickets & donations

Free plugin — installs in minutes

Plugin docs
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REST API

Any language, any framework, any source

send-event.sh
curl -X POST https://api.flowalert.io/v1/events \  -H "X-Api-Key: fa_live_XXXX" \  -H "Content-Type: application/json" \  -d '{    "event": "order.created",    "title": "New order — $1,240",    "priority": "HIGH"  }'

Works anywhere you can make an HTTP request.

API reference

Sub-second

push delivery, event to phone

16

WordPress plugins covered natively

1,000

events / month on the free plan

Don’t code? Flip on the WordPress plugin and events start flowing with zero configuration. Plugin docs

Building something custom? One POST from any language, framework, or service. API reference

Just exploring? Create a free account and send your first event in under five minutes. Start free

Staff are ready in under a minute. No IT, no training — they sign up themselves.

No technical knowledge required. Staff sign up in the app themselves, join your workspace with an invite code or QR scan, and start receiving alerts immediately. One account works across multiple workspaces.

1

Download the app & create an account

Staff download the FlowAlert app on iOS or Android and create their own account right in the app — no invite needed to get started.

2

Join a workspace via invite code or QR

The admin shares the workspace invite code or QR code. Staff scan or enter it to join. One account can be a member of multiple workspaces.

3

Alerts arrive on their phone

Once joined, push notifications land on their lock screen instantly when a routing rule matches their team. They tap to acknowledge — and if escalation rules are configured, FlowAlert will escalate to the next person if there's no response.

What’s new. Guides from the team.

Stripe push notifications: know the moment you get paid. No code — paste one webhook endpoint and payments, failed charges & refunds route to your phone. Included on every plan.

Read the post

Start free. Scale when ready. One saved booking a month more than pays for it.

No per-seat pricing, no surprise limits — one recovered order covers the month.

Free

$0/mo

Forever, no card required

What's included

  • 1 workspace
  • 3 staff members (workspace subscribers)
  • 1,000 events / monthAn event is anything your systems send us; a notification is a push we deliver to a phone. One event can trigger several notifications — or none.
  • 100 notifications / month
  • 3 routing rules
  • iOS & Android push notifications
  • API access
  • WordPress plugin
Get started free
Most popular

Pro

$21/mo

Billed yearly at $249 · save $99

Everything in Free, plus

  • 25 staff members (workspace subscribers)
  • 50,000 events / monthAn event is anything your systems send us; a notification is a push we deliver to a phone. One event can trigger several notifications — or none.
  • 10,000 notifications / month
  • Unlimited routing rules
  • Escalation policies
  • Acknowledgement & response tracking
  • Page your team from your phone
  • Custom sounds per event type
  • Analytics dashboard
  • Priority support
Get started

14-day free trial on your first workspace — no card required.

Agency

$71/mo

Billed yearly at $849 · save $339

Everything in Pro, plus

  • 50 sites with uptime checks
  • 100 heartbeat monitors
  • 250,000 events / monthAn event is anything your systems send us; a notification is a push we deliver to a phone. One event can trigger several notifications — or none.
  • 50,000 notifications / month
  • 50 staff members (workspace subscribers)
  • 50 API keys
  • Per-client routing & site labels
  • Fleet onboarding (wp-config & WP-CLI)
Start with Agency

Flat beats per-seat

When your team grows, your bill shouldn’t.

Most alerting tools charge for every person you add. FlowAlert is one flat price. Drag to see the difference.

5 people
125+
FlowAlert$21/mo

Flat — up to 25 staff included

PagerDuty · per seat$105/mo

5 × $21/user

At 5 people you’d save $84/mo $1,008/year — vs PagerDuty.

PagerDuty Professional list price ($21/user/month, billed annually) shown for illustration, as of 2026. FlowAlert Pro is one flat price — $29/month, or $21/month billed yearly — including up to 25 staff. You pay for the plan, not per person.

Need more?

Need higher limits or custom workflows? Let's talk.

Contact us

Questions, answered. Delivery, privacy, plan limits — the honest version.

Everything else lives in the docs — setup guides, the API reference, and per-plugin walkthroughs.

If the phone is offline or switched off, the push waits at Apple (APNs) or Google (FCM) and is delivered the moment the device reconnects, within their retention window — we hand the alert off and they deliver on reconnect. Delivery isn’t guaranteed, which is exactly why escalation matters: if no one acknowledges in time, FlowAlert escalates to the next person (on Pro). FlowAlert respects Do Not Disturb and Focus modes — to let alerts through a silenced phone, the recipient allows FlowAlert in their device’s Focus / notification settings. For mission-critical coverage, lean on escalation and your on-call rota rather than a single device.

Each person sets their own quiet hours in the app. During quiet hours, non-urgent alerts wait silently in their in-app inbox while urgent ones still come through. Because routing is per-team and per-person, you can point overnight events at whoever’s actually on shift, and escalation covers anyone who’s asleep.

We store only what’s needed to route your alerts: the events you send (title, body and any data fields), the notifications we deliver, and your team’s accounts and routing setup. We practise data minimisation, automatically delete events and notifications after 90 days, and let you export or delete your workspace at any time. See our Privacy Policy for the full detail.

Chat tools broadcast to a channel where alerts scroll past and nobody owns them. FlowAlert routes each event to a specific person, can require acknowledgement, and escalates if they don’t respond — so someone specific is always on the hook and nothing gets buried under chatter.

Yes. Create a workspace per location, brand or team, each with its own routing rules and members. One person’s account can belong to several workspaces and switch between them in the app.

You’ll see your usage in the dashboard as you approach your monthly events or notifications limit. On the Free plan, delivery pauses until the next monthly cycle or until you upgrade. Pro includes much higher limits, the Agency plan is sized for client fleets — and if you need more than that, get in touch.

Minutes. Install the free WordPress plugin and toggle on the events you care about — or POST to the REST API from any system. Create one routing rule pointing at a team, and you’re live.

No — FlowAlert isn’t priced per seat. Your plan includes a set number of workspace members (3 on Free, 25 on Pro) who receive alerts on the free iOS and Android app. You pay for the plan, not per person.

Anything that can make a web request: the one-click WordPress plugin (WooCommerce, bookings, forms, support tickets and more), Zapier, or a direct REST API call from any language or service. Business events come from a plugin; technical events come from one POST — same routing engine.

Yes. Routing rules match on event type, priority and any data you send, so each alert reaches the right team or person. You can also set per-event sounds, on-call schedules and per-person quiet hours.

FlowAlert

Ready when you are. Create a workspace, connect a source, send yourself a test alert — all before your coffee cools.

No card required · Free plan forever · REST API included