FlowAlert

Powerful features. Simple to use. Everything you need to route, notify, and escalate — without the enterprise setup.

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1,000 free events/month · No card required

app.flowalert.io/rules
FlowAlert dashboard — rule builder

Charge failed

My team

Everything, at a glance. All of it out of the box.

Each card below is the real behaviour, in miniature — hover any of them to watch it work.

Smart event routing

Send each alert to the right person or team based on rules you set.

New booking received

Event

Reservations Team

First

Manager

Escalation (5 min)

Mobile push notifications

Instant alerts on mobile, desktop, and in your team's workflow.

Monday, June 10

9:41

FlowAlertnow

New booking!

→ Reservations

Escalations that work

No response? We automatically escalate to the next person, so nothing is missed.

Sarah

No response

5 min

John (Manager)

No response

10 min

Operations Team

Escalated

Acknowledgements

See who acknowledged the alert and how quickly they responded.

9:41
Alert details
Acknowledged
E

Emma

acknowledged in 6 seconds

Time sent9:41 AM
Acknowledged9:41 AM

Site monitoring

We visit each site from the outside, and your sites check in from the inside — either signal pages the right person.

acme-bakery.com

Reachable · 142ms

Site check-in

Reporting on schedule

nordicoutfitters.com

3 failed checks → paged David

Team performance

Track response times, acknowledgements, and escalations across your team.

8.4s

Avg response time

98.7%

Ack rate

2,847

Events today

3

Escalations

Custom sounds

Assign a unique sound to each event type so your team knows what's happening.

Event sound

New order

Chime

VIP booking

Bell

Maintenance

Alert

Payment failed

Siren

Easy integrations

Connect FlowAlert with the tools you already use.

WooCommerce
WordPress
Zapier
Gravity Forms
WPForms
Fluent Forms

Activity log

A complete audit trail of every alert, response, and escalation.

9:41 AMAlert sent to Reservations Team
9:41 AMEmma acknowledged in 6 seconds
9:51 AMEscalated to Manager
9:52 AMJohn acknowledged

Priorities & urgency

Set priority levels so critical alerts get immediate attention.

Urgent / CriticalPayment gateway down
HighOrder spike detected
NormalDaily report ready
LowBackup completed

Ready to stop missing important alerts?

Get started in minutes. No card required.

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Common alerts teams route. From orders to outages.

The events people respond faster to with FlowAlert — each with the team it typically reaches.

New order

A new order is placed in your store.

Sales Team

Sam

Sam

Ack'd in 8s

Booking confirmed

A booking or reservation is confirmed.

Reservations Team

Emma

Emma

Ack'd in 6s

Maintenance request

A maintenance issue is reported.

Maintenance Team

Mark

Mark

Ack'd in 14s

Patient arrived

A patient has arrived for their appointment.

Reception Team

Alice

Alice

Ack'd in 9s

Payment failed

A payment attempt has failed.

Finance Team

John

John

Ack'd in 11s

Form submitted

A new form submission is received.

Sales Team

Sofia

Sofia

Ack'd in 10s

Ticket opened

A new support ticket has been created.

Support Team

Ryan

Ryan

Ack'd in 12s

Server down

A monitored server is down.

DevOps Team

David

David

Ack'd in 7s

Low stock

An item is running low on stock.

Inventory Team

Liam

Liam

Ack'd in 13s

Refund requested

A customer has requested a refund.

Finance Team

Marcus

Marcus

Ack'd in 15s

Appointment missed

A scheduled appointment was missed.

Follow-up Team

Tom

Tom

Ack'd in 20s

High CPU usage

CPU usage is above the alert threshold.

DevOps Team

Alex

Alex

Ack'd in 9s

Don't see your alert type?

You can send any event with our REST API and route it your way.

View the API docs

Rules that match the way you work.

Build conditions on event keys, priority, and payload values. Order them, combine them, and send each match to the right team — no engineering required.

  • Match on event key, priority & custom fields
  • Stack multiple rules with clear ordering
  • Route to teams, individuals, or both
  • Wildcards like order.* for whole event families
order.*HIGHSales team
payment.failedURGENTFinance
form.submittedANYFront desk
Add routing rule

Someone always responds.

Configure a fallback chain. If the first person doesn’t acknowledge in time, FlowAlert escalates automatically — so critical alerts never sit unanswered.

Every escalation is logged & auditable
A

Alice

On-call

paged now
B

Bob

Backup · +5 min

waiting
C

Charlie

Manager · +15 min

waiting

Resolved in 2 escalations — every step logged.

Built to be trusted. With the alerts that matter.

99.9%

Delivery reliability

Automatic retries on failed pushes — alerts arrive, not silently disappear.

<200ms

Median delivery

Events route and dispatch in real time, even during high-volume bursts.

0

Dropped on bursts

Queued, reliable processing handles spikes without losing a single event.

Plug into your stack in minutes.

One-click plugins for the tools you already use, plus webhooks and a REST API for everything else.

WordPress
WooCommerce
Gravity Forms
WPForms
Contact Form 7
Fluent Forms
Zapier
FoForminator
SuSureForms
NiNinja Forms
Webhooks
REST API

Up and running in under 5 minutes.

Start free, send your first event, and watch it land on a phone.

No card required · Free plan forever · REST API included